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ScaleBot

AI creative intelligence for DTC brands: research winning ads, build statics, AI video and landing pages.

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What ScaleBot does

AI creative intelligence for DTC brands: research winning ads, build statics, AI video and landing pages. Brand-aware ad research, briefs, creative generation, Meta analysis and a landing-page builder; bundled with Mike Futia's SCALE community.

Good for

  • Ad creative research and briefs for e-com
  • On-brand static ads and landing pages

Try this in 10 minutes

  1. Set the reporting window (e.g. last 14 days). (shown at 0:34 in the video)
  2. Customise the 6 account-summary KPI cards to the numbers you actually manage by. (shown at 1:27 in the video)
  3. Change which metrics appear on each ad card. (shown at 2:05 in the video)

From our fact-or-hype test list for “Mike Futia: ScaleBot's upgraded Meta Ads analytics dashboard”.

Honest take

Some claims not independently checked

  • Fact or hype verdict on Mike Futia: ScaleBot's upgraded Meta Ads analytics dashboard: a real, detailed product walkthrough and a useful checklist for reviewing Meta ad performance by creative type, whether or not you use ScaleBot. Source video
  • Fact or hype verdict on Mike Futia: ScaleBot's Shopify review scraper, from customer reviews to Meta ad angles: a solid, repeatable research workflow (reviews -> motivations and objections -> ad angles). The prompts below are the useful part and work in any chat AI (ChatGPT, Claude, Gemini) if you paste or upload the reviews yourself, so you don't need ScaleBot to test the idea. Source video
  • Fact or hype verdict on Mike Futia: ScaleBot's redesigned Ad Spy, a Meta competitor-ads dashboard: a useful checklist of how to read competitors' Meta ads (longest-running ads, climbers, landing pages, reused hooks); the same moves work free in Meta's own Ad Library, so you don't need the tool to test the ideas. Source video
  • Video watched (31 Oct): genuine founder demo of the Meta Ads analytics dashboard, no coding.
  • The post's 'vibe-coded' and '90% cheaper than Motion' lines never appear in the video and no pricing is shown; the 7-day trial seen is inside an analysed ad.
  • A 'Claude Code' settings tab is visible but unused.
  • Notes: video-notes/2026-10-31_mike-futia-scalebot-meta-ads-analytics.md.

Our Hype or Fact? checks

Worth testing

Pricing

Paid: included in SCALE premium membership $97/mo or $697/yr; 7-day free trial.

Prices as listed by the maker when we last checked (2026-10-31); usually in US dollars. Check the website for current prices.

Latest update

  • 2026-10-30: Upgraded Meta Ads analytics dashboard: custom KPI cards, dimension and metric filters, charts and heatmaps, custom tags, period comparison, Gemini tagging of hooks, themes and offers, transcripts, AI Reports by hook tactic, attribution settings, Boards and Snapshots. Demo by Mike Futia: x.com
  • : Upgraded Meta Ads analytics dashboard with Gemini tagging, transcripts, AI Reports by hook tactic and saved Boards (founder demo; 'vibe-coded'/'90% cheaper' claims are post-only).
  • : Launched the ScaleBot MCP: run ScaleBot workflows (e.g. Static Ad Studio: 12 ad concepts, approve spend, get ads + ZIP, edit by chat) inside Claude Code and Codex using saved brand and product context. 20 Oct: also showed Canvas, a visual ad-research board with an agent.

Is ScaleBot worth it? Quick answers

Is ScaleBot worth it?

ScaleBot is a niche pick: useful for specific cases, but most small businesses can skip it for now. There is a free trial, so test it on a real task before it ends. Some of the maker's claims have not been independently checked.

How much does ScaleBot cost?

Paid: included in SCALE premium membership $97/mo or $697/yr; 7-day free trial.

What is ScaleBot used for?

AI creative intelligence for DTC brands: research winning ads, build statics, AI video and landing pages. Typical uses: ad creative research and briefs for e-com; on-brand static ads and landing pages.