WORTH TESTING · 28 OCTOBER 2026
Mike Futia's ScaleBot Ad Spy: reading competitors' Meta ads
A 7-minute founder demo from Mike Futia's own account (@mikefutia) of the redesigned Ad Spy in ScaleBot, his own product: track competitors' Meta ads, rankings, landing pages, launch dates and hooks in one dashboard. Verdict: a sales demo, but a useful checklist of how to read competitors' ads; no coding needed, though you'll want intermediate Meta ads experience to act on it. The spend and reach figures are estimates built from public Ad Library data and can't be verified, and you can try most of these ideas free in Meta's own Ad Library.
Try this
- Track competitors by pasting their Facebook Page or Ad Library URL. 00:14
- Sort by top-ranked or longest-running ads to find proven winners. 01:18
- Have AI break a winning ad into a brief: format, main message, audience and creative approach. 01:49
- Watch the 'biggest climbers' in impressions as a sign a competitor is scaling an ad. 02:04
- Note the 'fake apology' ad angle as a creative idea to test. 02:56
- The landing page with the most ads pointing at it is probably their best offer. 03:08
- Test quizzes and advertorials as top-of-funnel pages. 03:41
- Filter to the ads pointing at one landing page to reverse-engineer its messaging. 03:50
- Use the launch calendar to see how fast a competitor tests new creative. 04:16
- Look at hooks across all their ads: one reused on 250+ ads is probably profitable. 05:14
Timestamps point to the moment in the source video.
Cost
ScaleBot is paid, but most of these ideas work free in Meta's own Ad Library.
How we knowSteps to try, not a claim that we independently tested every result. Follow the linked sources and check current prices. Our methods & sources ↗