MARKETING & SALES · ESSENTIAL
Clay
AI GTM data platform: enrich leads from 150+ providers, run Claygent AI research, track signals and launch outbound.
What Clay does
AI GTM data platform: enrich leads from 150+ providers, run Claygent AI research, track signals and launch outbound.
Good for
- Lead enrichment and waterfall data
- Signal-based outbound workflows
Try this in 10 minutes
- Lead enrichment and waterfall data. Use the free plan: pick one real example from your own business and try just that.
- Signal-based outbound workflows. Put the result next to how you do it today. Is it faster, cheaper or better?
- Run it on one real campaign or lead list from this month.
Mini-tasks based on common small-business uses for this tool.
Honest take
No red flags in our notes so far
- Gap category: Sales/CRM & outreach.
- Top pick to add first.
- Main account @clay (@clay_gtm is a secondary account).
Pricing
Free (500 actions + 100 data credits/mo); Launch from about $167–185/mo; Growth from about $446–495/mo; Enterprise custom (14-day trial).
Prices as listed by the maker when we last checked (2026-10-18); usually in US dollars. Check the website for current prices.
Latest update
No major updates recorded since we added it.
Is Clay worth it? Quick answers
Is Clay worth it?
Clay is one of the tools we rate as essential to know about in the Marketing & sales category. There is a free tier, so you can test it before paying.
How much does Clay cost?
Free (500 actions + 100 data credits/mo); Launch from about $167–185/mo; Growth from about $446–495/mo; Enterprise custom (14-day trial).
What is Clay used for?
AI GTM data platform: enrich leads from 150+ providers, run Claygent AI research, track signals and launch outbound. Typical uses: lead enrichment and waterfall data; signal-based outbound workflows.