A clearer view of AI.
THE INDEPENDENT AI.

WORTH TESTING · 29 OCTOBER 2026

Mike Futia: from Shopify reviews to Meta ad angles, inside ScaleBot

A 7-minute demo from Mike Futia's own account (@mikefutia) of a review scraper in ScaleBot, his own product: paste a Shopify product link, pull the reviews, ask AI for motivations and objections, then turn them into Meta ad angles. Verdict: self-promotion, but a solid, repeatable research workflow; beginner to intermediate, no coding needed. The 'works with the top 10 review apps' line is only shown for Judge.me and Okendo, and imports are capped at 250 reviews. The prompts he uses work in any chat AI if you paste the reviews in yourself, so you don't need ScaleBot to test this. The video has six genuine takeaways.

Try this

  1. Pull your product's raw reviews into an AI tool. 0:21
  2. Ask for the five strongest buying motivations and recurring objections, each backed by a short exact customer quote, using only what the reviews say. 2:36
  3. Turn the three best insights into Meta ad angles: hooks, primary text and a static visual idea, keeping real quotes separate from new copy. 3:51
  4. Collect a competitor's top product reviews the same way. 4:41
  5. Find the competitor's unmet needs and recurring objections. 6:10
  6. Write angles that answer those gaps, flagging any that need you to confirm your product really delivers that benefit. 6:55

Timestamps point to the moment in the source video.

Cost

ScaleBot is paid, but the prompts work in any chat AI if you paste the reviews in yourself.

How we knowSteps to try, not a claim that we independently tested every result. Follow the linked sources and check current prices. Our methods & sources ↗