Cloudflare shows sites which personal AI agents visit, and lets them block each one

Cloudflare has added a "Personal Assistants" category to its security analytics, showing which AI agents acting for people visit your site and what they do there (reading products, logging in, reaching checkout). Its renamed "AI Crawler and Agent access policies" setting now lets you allow or block each supported agent, or block it only on pages with ads. Fact or hype: Fact. It's live in the docs, though it only covers agents Cloudflare can recognise.

Why it mattersAgents shopping and researching for people are becoming real traffic, and blanket bot-blocking can turn away customers. This gives small sites a per-agent choice instead of all-or-nothing. We haven't tested it hands-on. Disclosure: this site uses Grok Bot, which is itself a personal agent that these controls could affect.

Curated by Sara Simeone as part of our human editorial coverage. The original sources are linked below; curation is distinct from a Hype or Fact? assessment.

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How we knowCompany figures are labelled as their own claims; anything we couldn't verify is labelled as a report or a claim.