RULES & METHODS

Guides

The rules and methods behind our Hype or Fact? verdicts, in plain English.

LAST CHECKED: 4 November 2026

UK rules for AI ads and AI influencers: a one-page explainer for small businesses

What the UK advertising code and the DMCC Act say about AI people in ads, plus the US, EU, TikTok and Meta rules, with exact sections and official links.

COMING SOON · LAST CHECKED: 4 November 2026

LinkedIn automation and UK law: what small businesses need to know

We're writing this guide. Until then, see the checks below.

LAST CHECKED: 4 November 2026

How to use the AI claims tracker

Understand the verdicts, filter the checks and cite or reuse our claims tracker.