COMMUNITY PICK · 3 NOVEMBER 2026
Greg Isenberg: take 'AI powered' off your website
His opinion: 'AI powered' is weak copy, because customers want outcomes, such as looking good to the boss, a problem gone or feeling smart, not AI.
Why it mattersLook at your home-page headline: if it says 'AI-powered', rewrite it as the result your customer gets.
Curated by Sara Simeone as part of our human editorial coverage. The original sources are linked below; curation is distinct from a Hype or Fact? assessment.
Sources
How we knowCompany figures are labelled as their own claims; anything we couldn't verify is labelled as a report or a claim.
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