traxy: search "71 million LinkedIn engagements" for leads showing social intent?

What’s actually true

• Who's behind it: traxy, inc. ("d/b/a traxy"), with an office at 54 Spring St, New York, per its contact page and privacy policy; its terms are governed by New York law. Founder Ben Buaron announced the launch on X on 29 Oct 2026 (13:30 GMT). traxy's X account was created in May 2026. It sells LinkedIn lead generation more broadly: watching profiles and posts for engagers, ICP scoring, email enrichment and automated outreach from $149/month.
• What Social Intent Search does, per traxy: you describe a buyer and a need in plain English ("find me founders looking for AEO help"), and it returns people with their company, ICP match and the post they commented on, liked or reposted. The product page says its example results are fictional. Instagram and Facebook groups are "coming soon".
• The MCP is real and documented: a remote endpoint (api.traxy.ai/api/v1/mcp) with OAuth sign-in, not an API key. traxy's docs list 50 tools covering leads, contact enrichment, discovery runs, ICP and signal settings, tracked profiles, analytics, webhooks and post qualification. Campaigns and sending stay in the app. The public tool list doesn't name a dedicated social-intent-search tool, so we can't say exactly which tool runs the search.
• "71 million" is self-reported. traxy's blog says the database held 71M+ engagements "at launch", scanned "over the past couple of months", and is growing. There's no independent audit, sample or breakdown (how many unique people, which countries, how recent), so treat it as traxy's figure.
• How the data is collected isn't disclosed. traxy's FAQ says it "doesn't authenticate with LinkedIn" and watches "public engagement" without a login. Its privacy policy says it integrates with LinkedIn "exclusively through user-authorized connections". We found no mention of an official LinkedIn API partnership, a data provider or a scraper in its docs, FAQ, privacy policy or terms. Those statements don't explain how a 71M-engagement database was built.
• The people in the database: traxy's privacy policy covers website visitors and paying users. It has no section for people whose LinkedIn activity is in the search database, no stated source for that data, and no dedicated opt-out. It lists general rights (access, deletion, objection) via support@traxy.ai, and says that when customers use the service, the customer is the data controller and traxy the processor.
• Who carries the risk: traxy's terms (section 4) say it isn't responsible if LinkedIn restricts or suspends your account, and customers indemnify traxy for any failure to comply with laws or "LinkedIn terms or policies". Outreach is sent from your own connected LinkedIn account and mailbox.
• LinkedIn's rules: User Agreement section 8.2 ("Don'ts") says you agree not to "develop, support or use software, devices, scripts, robots or any other means or processes ... to scrape or copy the Services, including profiles and other data", or to copy, use or distribute information from LinkedIn "whether directly or through third parties (such as search tools or data aggregators or brokers)" without the content owner's consent. LinkedIn's help page on prohibited software says crawlers, bots and browser extensions that scrape or automate activity are not permitted. In plain English: buying from a tool built on scraped LinkedIn data and messaging people on LinkedIn puts your own account at risk.
• UK and EU GDPR: Article 6(1)(f) allows processing for legitimate interests only where they aren't overridden by the person's interests and rights, so you need a documented balancing test before prospecting with this data. Article 14 requires you to tell people you didn't collect data from, including "from which source the personal data originate", at the latest at your first communication with them. Article 21(2)-(3) gives people an absolute right to object to direct marketing, after which you must stop. In plain English: your first message must say who you are, that you found them via their public LinkedIn activity, and how to opt out, and you must honour opt-outs.
• UK PECR regulation 22 bans unsolicited direct-marketing emails to individual subscribers without consent (or the existing-customer "soft opt-in"). The ICO says this covers direct messages via social media, and that sole traders and some partnerships count as individuals. Companies and LLPs can be emailed without consent, but you must identify yourself and offer an opt-out. In plain English: cold LinkedIn DMs or emails to freelancers and sole traders need consent; to staff at limited companies they're allowed if you follow GDPR.
• Regulators on scraping: the ICO and 11 other privacy authorities' joint statement (24 Aug 2023) says publicly accessible personal information "is still subject to data protection and privacy laws". A follow-up statement (28 Oct 2024, 16 authorities) says permissible commercial scraping must be done lawfully and under strict contractual terms. Court precedent: in hiQ Labs v LinkedIn, hiQ agreed in December 2022 to a $500,000 judgment and a permanent injunction barring automated access to or copying of LinkedIn data, logged in or not, without LinkedIn's written permission. That was a settlement-based consent judgment, so it doesn't set binding precedent.
• Practical take for small businesses: the idea is sound. Contacting people who publicly asked for help with what you sell is warmer than cold lists. But check before you buy: ask traxy in writing how the data was collected and whether LinkedIn permits it, write a short legitimate-interests assessment, say where you found the person in your first message, keep a do-not-contact list (traxy has one), and avoid cold-messaging sole traders. We haven't tested it.

Sources

• traxy: Social Intent Search product page (71M claim, $149/mo, MCP) traxy.ai
• traxy blog: What is social intent search? (launch 29 Oct 2026, 'scanned') traxy.ai
• traxy pricing (plans, 7-day free trial) traxy.ai
• traxy FAQ ('doesn't authenticate with LinkedIn', public engagement) traxy.ai
• traxy privacy policy traxy.ai
• traxy terms of service (sections 1, 4 and indemnification) traxy.ai
• traxy contact (traxy, inc., 54 Spring St, New York) traxy.ai
• traxy docs: MCP tools (50 tools) docs.traxy.ai
• traxy docs: connect an AI client (OAuth MCP endpoint) docs.traxy.ai
• traxy docs: refund policy (7-day trial, non-refundable after) docs.traxy.ai
• LinkedIn User Agreement, section 8.2 Don'ts linkedin.com
• LinkedIn Help: prohibited software and extensions linkedin.com
• UK GDPR Article 6 (lawfulness, 6(1)(f) legitimate interests) legislation.gov.uk
• UK GDPR Article 14 (data not obtained from the person) legislation.gov.uk
• UK GDPR Article 21 (right to object to direct marketing) legislation.gov.uk
• PECR regulation 22 (electronic mail marketing) legislation.gov.uk
• ICO: electronic mail marketing (social media DMs, sole traders) ico.org.uk
• ICO and global regulators: joint statement on data scraping (24 Aug 2023, PDF) ico.org.uk
• ICO: follow-up joint statement on data scraping (28 Oct 2024) ico.org.uk
• hiQ Labs v LinkedIn: stipulated consent judgment and permanent injunction (N.D. Cal. 17-cv-03301, Dec 2022) storage.courtlistener.com
• LinkedIn: LinkedIn wins hiQ lawsuit (Dec 2022) news.linkedin.com
• The claim: Ben Buaron (@benbuaron_) on X (29 Oct 2026) x.com

Rules explained: LinkedIn automation and UK law: what small businesses need to know

Cost

$149/month for Social Intent Search (same as the Pro plan, up to 500 new qualified leads). 7-day free trial; payments after the trial are non-refundable. Higher plans $399 and $1,099/month.

Related AI tools

• traxy

Related

• News, 3 November 2026: traxy lets you search what it says are 71 million LinkedIn likes and comments for leads, but won't say how it got them