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NEW TOOLS · 22 OCTOBER 2026

Firecrawl People Data: free prospect research inside ChatGPT and Claude

3 sources · Part of the 22 October 2026 edition

Fact, but the 'free' is small: Firecrawl relaunched People Data, 270M+ company and people records from three named providers (Apollo, FullEnrich and Data Legion; we couldn't confirm a '10 providers' figure) that you can search from ChatGPT, Codex or Claude, with 1,000 free credits a month and no card. Basic Apollo searches cost nothing but show masked surnames, while a full person match costs 30 credits, a work email 20 and a mobile number 175, so by Firecrawl's own maths the free tier covers about 30 matches or 50 work emails.

Why it mattersIt's fine for researching a handful of decision-makers before a pitch, not for building big lists. If you then email people in the UK, data protection law still applies to named work emails, and under the ICO's PECR guidance (currently under review) you can email limited companies without prior consent if you say who you are and offer an opt-out, but sole traders and some partnerships count as individuals and need consent first.

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How we knowCompany figures are labelled as their own claims; anything we couldn't verify is labelled as a report or a claim.

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