HYPE OR FACT? · CHECKED 31 OCTOBER 2026
Glif: 'the first AI modelling agency'
OUR VERDICT
Partly factOur original verdict: “Fact or hype: the feature is real and live, but 'first AI modelling agency' and 'real AI models' are marketing.”
THE CLAIM
“'Today we're launching the first AI modeling agency right inside Glif': cast hundreds of real AI models, drop in your product, idea or brief and let Glif create the content end to end.”
What’s actually true
- The post promotes Glif's Characters feature: pick from hundreds of original AI 'models' with consistent faces, drop in a product or brief, and the agent makes the images or video.
- The feature is real and live: it launched on 28 September, and custom characters from one photo were added on 26 October.
- 'First AI modelling agency' and 'real AI models' are marketing.
- It runs on credits, from $10 a month for 1,000, and commercial rights depend on each video model's licence.
- In the UK, disclose AI-generated people in ads (ASA and CAP rules).
Sources
Cost
Plans start at $10 a month for 1,000 credits.
USE IT IF
Marketers mocking up ad concepts and product shots with a consistent AI face before booking a shoot.
SKIP IT IF
Anyone who'd run AI people in UK ads without disclosing it, or use the output commercially without checking each model's licence.
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How we knowChecked on 31 October 2026. Verdicts: Fact = the claim holds up; Partly fact = real, but with caveats or overstated parts; Hype = the headline claim isn't supported. Products change quickly, so check the maker's site before you buy. Our methods & sources ↗