EDITOR’S PICK · IMAGE & DESIGN · WORTH A LOOK
Glif
Creative 'super agent' for images and video.
What Glif does
Creative 'super agent' for images and video. Its Glif Characters feature (launched 28 Sep 2026, custom characters from one image added 26 Oct) lets you cast consistent original AI 'models' for ads, UGC-style clips and product shots, with reference sheets prepared for video models such as Seedance 2.5. On 30 Oct it marketed this as 'the first AI modelling agency'.
Good for
- Consistent AI presenters or models for product shots and ad variations
- Quick UGC-style ad concepts before paying for a shoot
Try this in 10 minutes
- Consistent AI presenters or models for product shots and ad variations. Pick one real example from your own business and try just that.
- Quick UGC-style ad concepts before paying for a shoot. Put the result next to how you do it today. Is it faster, cheaper or better?
- Recreate one of your recent social graphics from a one-line prompt and compare it with the original.
Mini-tasks based on common small-business uses for this tool.
Honest take
No red flags in our notes so far
- Disclose AI-generated people in ads (ASA/CAP rules in the UK) and check each model's licence before commercial use.
- Verified on glif.app changelog (Glif Characters, 28 Sep; 26 Oct update), docs and pricing page.
Pricing
Credits: Starter $10/month (1,000 credits), Pro $30/month, Pro L from $100/month; 50-credit signup bonus (glif.app pricing, checked 30-31 Oct 2026). Commercial rights 'subject to each model's licence'.
Prices as listed by the maker when we last checked (2026-10-31); usually in US dollars. Check the website for current prices.
Latest update
- : Rechecked after the 30 Oct 'first AI modeling agency' launch post: it is the same Glif Characters feature, not a new product. Glif's own thread replies add that the characters work with any video model in the agent (Seedance 2.5, with a cheaper draft mode, plus Wan, Flux, Kling and Grok), that the first 250 people get a free month of the Starter plan (coupon GLIFMODELS, may be used up), and that you can use Glif from other agents such as Claude, Cursor and Codex. Pricing page (31 Oct): Starter $10, Pro $30, Pro L $100 a month; monthly credits don't roll over.
- : Promoted Glif Characters as 'the first AI modelling agency': cast 100-150+ original AI models with consistent faces for ads. The 'agency' framing is marketing for the Characters feature launched in September. Source: https://x.com/i/status/2116198551814623370
Is Glif worth it? Quick answers
Is Glif worth it?
Glif is worth a look if it matches a job you already do (Image & design). Disclose AI-generated people in ads (ASA/CAP rules in the UK) and check each model's licence before commercial use. It is a paid tool, so test it on one real task before committing.
How much does Glif cost?
Credits: Starter $10/month (1,000 credits), Pro $30/month, Pro L from $100/month; 50-credit signup bonus (glif.app pricing, checked 30-31 Oct 2026). Commercial rights 'subject to each model's licence'.
What is Glif used for?
Creative 'super agent' for images and video. Typical uses: consistent AI presenters or models for product shots and ad variations; quick UGC-style ad concepts before paying for a shoot.