Greg Isenberg and 'Boring Marketer': how to sell AI to Main Street businesses

Try this

1. Ask an AI agent to find and rank local businesses in your city by their reviews (his example: 'find me plumbers in Dallas worth pitching'). 04:32
2. Target businesses already running Google Ads: they have a budget and care about the cost of a lead. 08:12
3. Pick overlooked high-ticket niches (commercial hood cleaning, artificial turf, septic, chimney sweeping) over crowded ones. 10:56
4. Click their live ads on your phone and look for leaks: no tap-to-call, the ad's promise missing from the page, booking buried below the fold. 12:38
5. Don't sell 'AI'; sell 'turning the traffic you already get into booked jobs'. 15:30
6. Offer the whole path: ad, free or low-cost offer, landing page, then SMS and email follow-up. 17:41
7. Use a low-friction front-end offer (such as a $79 tune-up or a free leak check) to capture leads cheaply. 19:44
8. Build a 'Dream 100': research your 100 best prospects with AI and market to them steadily instead of mass cold email. 24:14
9. Try 'lumpy mail': post a physical object with your pitch (he sends a brass pipe fitting to a plumber). 27:01
10. Show the owner the maths of the leak: 100 leads a month at $129 each, with 20% lost on a broken mobile page, is $2,580 a month. 33:35

Timestamps point to the moment in the source video.