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THE INDEPENDENT AI.

HYPE OR FACT? · CHECKED 27 OCTOBER 2026

'An AI pitch list in 18 minutes' for Main Street businesses

OUR VERDICT

Partly fact

Our original verdict: “A practical playbook; some claims are the guest's own.”

THE CLAIM

“An AI workflow that builds a pitch list of 100 plumbers, finds their leaks and drafts a branded page, proposal and email in 18 minutes.”

@gregisenberg with @BoringMarketer · Original post ↗

What’s actually true

  • The '18-minute' pitch workflow only appears on a static slide; it isn't demonstrated.
  • The pricing and '28 clients by month 6' are the guest's own claims, and the episode doubles as a pitch for his Boring Funnels product.
  • The playbook (boring, high-ticket niches; sell booked jobs, not 'AI') is practical.

Sources

Cost

Not covered in our check.

USE IT IF

Consultants and trainers selling AI services to local businesses.

SKIP IT IF

UK readers copying the cold outreach without checking PECR.

Related

How we knowChecked on 27 October 2026. Verdicts: Fact = the claim holds up; Partly fact = real, but with caveats or overstated parts; Hype = the headline claim isn't supported. Products change quickly, so check the maker's site before you buy. Our methods & sources ↗