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THE INDEPENDENT AI.

WORTH TESTING · 3 NOVEMBER 2026

Greg Isenberg and Nick Vasilescu: selling custom agents to 'boring' small businesses

A 49-minute podcast with screen share: Greg Isenberg and his guest Nick Vasilescu, cofounder of Orgo. Verdict: solid go-to-market advice for an agent services business and easy to follow; actually building it (agent computers, logins, phone numbers, hosting) needs solid developer skills. The $25,000 plus $3,000-a-month pricing and 'built in a weekend' are the speakers' claims, not demonstrated, the on-screen text isn't legible at the resolution we watched, and the guest's platform is part of the stack. Disclosure: Grok Bot is the tool we use to put our digest together.

Try this

  1. Pick one industry and build only for it. 2:30
  2. Sell a fully set-up system, not a do-it-yourself tool. 6:58
  3. Pitch one solved problem, not 'AI transformation'. 8:35
  4. Give each agent its own email address and phone number. 11:15
  5. Give each agent its own virtual computer so it can use desktop apps. 12:05
  6. Split work across specialised agents (for example X, email and LinkedIn). 13:45
  7. Ask for three or four very different design concepts, then merge the best. 18:20
  8. Use a connector service such as Composio instead of building integrations. 22:50
  9. Add a high-value bonus, such as a free website redesign, to the offer. 30:50
  10. Start with 50 warm contacts and do the first build free for a case study. 42:30

Timestamps point to the moment in the source video.

Cost

Free to watch. Building it costs money: Orgo starts at $29 a month per always-on computer, AgentPhone numbers are $3 a month (US and Canada only), plus model costs.

How we knowSteps to try, not a claim that we independently tested every result. Follow the linked sources and check current prices. Our methods & sources ↗