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VIDEO & AVATARS · WORTH A LOOK

Luma

'Creative Agents That Make You Prolific': AI video/image generation with Luma Agents.

Visit lumalabs.ai ↗@LumaLabsAI on X ↗

What Luma does

'Creative Agents That Make You Prolific': AI video/image generation with Luma Agents. Generative video and image platform with agents, guest collaboration and commercial-use plans.

Good for

  • Concept and ad videos
  • Visual content for social

Try this in 10 minutes

  1. Concept and ad videos. Pick one real example from your own business and try just that.
  2. Visual content for social. Put the result next to how you do it today. Is it faster, cheaper or better?
  3. Turn a 30-second script about your business into a short video.

Mini-tasks based on common small-business uses for this tool.

Honest take

No red flags in our notes so far

  • One more video option; check commercial licence tiers.

Pricing

Plus $30/mo; Pro $90/mo; Ultra $300/mo (about 20% off yearly).

Prices as listed by the maker when we last checked (2026-10-18); usually in US dollars. Check the website for current prices.

Latest update

No major updates recorded since we added it.

Is Luma worth it? Quick answers

Is Luma worth it?

Luma is worth a look if it matches a job you already do (Video & avatars). One more video option; check commercial licence tiers. It is a paid tool, so test it on one real task before committing.

How much does Luma cost?

Plus $30/mo; Pro $90/mo; Ultra $300/mo (about 20% off yearly).

What is Luma used for?

'Creative Agents That Make You Prolific': AI video/image generation with Luma Agents. Typical uses: concept and ad videos; visual content for social.