MARKETING & SALES · WORTH A LOOK
Attio
AI-native CRM ('the CRM for agentic revenue') with automatic data enrichment, flexible records and AI/agent features for go-to-market teams.
What Attio does
AI-native CRM ('the CRM for agentic revenue') with automatic data enrichment, flexible records and AI/agent features for go-to-market teams. Also publishes GTM Atlas, a free guide to modern AI go-to-market from lead capture to expansion.
Good for
- Startup/SMB CRM with automatic enrichment
- Agent-driven pipeline updates and research
- Learning AI GTM systems with the free GTM Atlas
Try this in 10 minutes
- Startup/SMB CRM with automatic enrichment. Use the free plan: pick one real example from your own business and try just that.
- Agent-driven pipeline updates and research. Put the result next to how you do it today. Is it faster, cheaper or better?
- Learning AI GTM systems with the free GTM Atlas. Note what you had to fix by hand before you'd show it to a customer.
Mini-tasks based on common small-business uses for this tool.
Honest take
No red flags in our notes so far
- Pairs with Clean, Granola and Instantly (all integrate with it).
- Good alternative to HubSpot for small teams.
- Pricing from attio.com/pricing (2026-10-18).
Pricing
Free (up to 3 seats); Plus £27/user/mo billed annually (£34 monthly); Pro £59/user/mo billed annually (£74 monthly); Enterprise custom (prices shown in GBP).
Prices as listed by the maker when we last checked (2026-10-18); usually in US dollars. Check the website for current prices.
Latest update
No major updates recorded since we added it.
Is Attio worth it? Quick answers
Is Attio worth it?
Attio is worth a look if it matches a job you already do (Marketing & sales). Pairs with Clean, Granola and Instantly (all integrate with it). There is a free tier, so you can test it before paying.
How much does Attio cost?
Free (up to 3 seats); Plus £27/user/mo billed annually (£34 monthly); Pro £59/user/mo billed annually (£74 monthly); Enterprise custom (prices shown in GBP).
What is Attio used for?
AI-native CRM ('the CRM for agentic revenue') with automatic data enrichment, flexible records and AI/agent features for go-to-market teams. Typical uses: startup/SMB CRM with automatic enrichment; agent-driven pipeline updates and research; learning AI GTM systems with the free GTM Atlas.