COMMUNITY PICK · 29 OCTOBER 2026
@mikefutia: review scraping for ad ideas
Mike Futia's walkthrough of turning customer reviews into ad angles is his own product's demo; the full notes and six things to test are in Worth testing above.
Why it mattersCustomer language from reviews is the cheapest source of ad copy you have.
Curated by Sara Simeone as part of our human editorial coverage. The original sources are linked below; curation is distinct from a Hype or Fact? assessment.
Sources
Hype or Fact?
Worth testing
Mike Futia: from Shopify reviews to Meta ad angles, inside ScaleBot: steps to try, cost and caveat
How we knowCompany figures are labelled as their own claims; anything we couldn't verify is labelled as a report or a claim.
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