@gregisenberg: 'SaaS is becoming free'

Greg Isenberg argues software is heading towards free: give away the CRM, dashboard or app and charge for the agent that does the work. It's an opinion, not data.

Why it mattersA useful frame for agencies, trainers and partners: price the outcome (leads booked, reports delivered), not seats or access to a tool.

Curated by Sara Simeone as part of our human editorial coverage. The original sources are linked below; curation is distinct from a Hype or Fact? assessment.

How we knowCompany figures are labelled as their own claims; anything we couldn't verify is labelled as a report or a claim.