AI SEARCH TIP · 25 OCTOBER 2026
Ask each AI assistant who it recommends in your area: they rarely agree
Yext Research looked at 491,972 local searches from February to August 2026 and found that ChatGPT, Gemini, Claude and Perplexity named the same top business only 4% of the time, and picked four different businesses 48% of the time. When they did agree, the winner's own website was cited 91% of the time. Each engine leans on different sources: Gemini mostly on business websites (41.9%), OpenAI on directories (40.9%) and Anthropic on review sites (20.5%). This shows correlation, not cause, and Yext sells listings management, so weigh it accordingly. Try it: keep clear service, area, price and FAQ pages on your site and consistent listings on the main directories and review sites, then once a month ask all four assistants for the 'top 10 [your category] near [your area]' and note where you appear.
That's it for today.
Sources
How we knowCompany figures are labelled as their own claims; anything we couldn't verify is labelled as a report or a claim.
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